Zainab is an independent writer, researcher and storyteller who pursued an MA in Mass Communication with a specialisation in Screenwriting at the AJK Mass Communication Research Centre, Jamia Millia Islamia. Her work lies at the intersection of film, multimedia storytelling, and strategic communication. 

She is currently working as a Creative Copywriter at ClayTalk Pictures, where she develops brand narratives, website copy, and communication strategies for prominent cultural, luxury, and lifestyle brands. She is also writing the first book in Hachette Publishing's Around The World series, exploring beauty standards across countries and their historical and cultural contexts. The book examines how ideals of beauty have evolved across societies and intersect with gender, identity, class, and cultural history.

Her writings have been published on platforms such as The Migration Story, The Wire, The Observer Post, Feminism in India and others, where she has explored themes of gender, identity, politics, and cultural criticism. As a creative writer, she has also had her work appear in Headcanon Magazine and The Scribbled Stories. 

On a freelance basis, she worked as a researcher for Neelima Dalmia Adhar on her forthcoming book on Kamala Nehru. She has also worked with filmmaker Sagari Chhabra at the Hamaara Itihaas Archives of Freedom Fighters, where she documented, translated, transcribed, and researched over twenty-five years of primary audiovisual material on women freedom fighters.

Blending storytelling with rigorous research, she works across editorial, research, communications, and creative production. She is currently open to freelance opportunities across media, publishing, research, and cultural organisations.